PROCESS
Auditing the current brand and its competitors.
After conducting a competitive audit, two clear patterns emerged. The first being that all, CyCognito included, utilize very similar color palettes with orange being the main highlight or callout color. Second, the website designs lack cohesive direction. Many pages are overwhelmed with text, while the typography choices feel unrefined or overly simplistic. Imagery often appears outdated, misaligned with the brand, or fails to capture attention.
