A magazine all about how to use plants as decor, Tendril Magazine breathes life into interiors, seamlessly blending nature and design. Catering to both plant aficionados and interior design enthusiasts alike, Tendril explores the symbiosis between greenery and living spaces. Tendril features expert advice on plant care, innovative design ideas, and captivating stories of how nature can weave its way into every corner of any space.
As a conceptual student project, the brief was to create and name a magazine covering any topic along with two covers, two feature articles, a quick read article, and a table of contents. As the project progressed, more covers and an additional quick read were created. While developing the concept of the magazine, a moodboard and positioning chart were developed to establish a brand voice and aesthetic.
Brand Identity
Naming
Editorial Layout
Modern
Feminine
Trendy
Playful
Student Project
Spring 2024
The concept for Tendril was created in the midst of a global pandemic. When everyone had become all too familiar with the four walls and ceiling they called home, they longed for even the smallest of changes. It was during this time that houseplant purchases skyrocketed. The influx of fauna in people's homes was creating joy, a sense of purpose, and simply something new to do.
The market is oversaturated with gardening, architecture and interior design magazines. This creates a sizable hole in the market for Tendril to thrive and foster new ideas.
Featuring vibrant colors, soft, romantic imagery, and bold typefaces, Tendril is eye catching, fresh and reflects the joy customers get through purchasing plants. Combined with design advice and plant care guidance, Tendril caters to an audience that understands meticulous cultivation and appreciates aesthetics and care.
