RESEARCH
Creating an understanding and maintaining authenticity.
During the concept development phase of the project, in order to determine what product would prove most beneficial, real interviews were conducted to learn more about the pain points of those who had been through the prison system.
From these interviews, two distinct user personas were created; one representing a potential employer, and the other a potential job seeker.
These personas acted as decision-making tools, ensuring design choices were rooted in real user motivations rather than assumptions. By connecting audience goals to site features, they helped prioritize functionality that directly supported user needs.
